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Forever Christmas (Kenosha)

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Linda Dosemagen's Forever Christmas store in downtown Kenosha has a warm, inviting feel all year. ( PHOTO BY BILL SIEL )

Spirit of the season

Published:

By Kathleen Troher

Linda Dosemagen had one primary goal in opening her Kenosha store in November 2007. It was to keep the spirit of Christmas alive all year long.

A lifelong Kenosha resident, Dosemagen always has had a passion for Christmas. So it seemed natural for her to want to share that passion with others. And that’s just what she’d done at Forever Christmas, 5721 Sixth Ave.

“Christmas just brings back such good memories for people,” Dosemagen said. “It’s all about family and sharing and people opening their hearts. Who doesn’t love Christmas?”

Her store boast more than 1,500 ornaments, which come in all shapes, colors and styles.

“I sell a lot of angels,” Dosemagen said, adding that other big sellers include nativity sets, water globes, nutcrackers and dolls.

The dolls draw perhaps the most sentimental emotions from shoppers, who seem to be transported back to their own childhoods when admiring the exquisitely coiffured beauties, their expressions so pure, their dresses so luxurious.

Among the other merchandise Dosemagen carries are quilted Christmas throws, holiday-themed baby gifts, and double-wicked candles from England that are made of soy and essential oils. They burn completely, leaving no wax when they are gone.

While Christmas items and decorations are the No. 1 draw at Dosemagen’s business, she sees herself as much more than a shop owner. In her quest to give back to the community, Dosemagen holds bake sales at Forever Christmas every three months or so.

She diligently bakes cookies, candies and dessert bars, then sells them, with all proceeds going to Kenosha’s Shalom Center and Women and Children’s Horizons. She has organized four such bake sales since opening her store last year, and she intends to continue the fundraising efforts in 2009.

She also plans to schedule another Christmas in July event. In conjunction with her 2008 summer celebration, Dosemagen collected coats, scarves and mittens that she donated to local schools for children in need. She continues collecting clothing throughout the year for local students.

Also throughout the year, customers continue bringing in non-perishable foods and personal hygiene items that go to the Shalom Center and Women and Children’s Horizons and toys that are given to Toys for Tots.

The collections and bake sales further underscore Dosemagen’s passion for the true spirit of Christmas.